Unilever digital interview 2026: the UFLP video questions and business case

The Unilever digital interview is step 3 of the Unilever Future Leaders Programme (UFLP) application. Unilever says it has 3 short questions followed by a business case built on real Unilever scenarios. For the 2026 UK and Ireland programme, it's reviewed by a real person, not AI. You record your answers alone, with no live interviewer. Below: how the whole process fits together, the questions in forge's Unilever bank, how to approach the business case, and a free drill. For general HireVue format and setup, see the HireVue interview guide.

• Four stages: application, profile assessment, digital interview, Discovery Centre.
• The short questions cover you, your motivation and competencies.
• The business case is where most marks are won or lost: structure beats flair.
• A person watches it, so delivery and clarity matter alongside content.

The Unilever Future Leaders Programme application, step by step

1. Online application. You can fill it in from your LinkedIn profile, and you can apply to one function.
2. Profile assessment. A portrait personality test and an online assessment. Unilever says these look at cognitive, emotional and social traits. It doesn't name the provider; check your invite.
3. Digital interview. 3 short questions, then a business case using Unilever scenarios.
4. Discovery Centre. Unilever describes it as a "day in the life" of a Future Leader, with project meetings, business challenges, team meetings and interviews.

The short questions

forge's HireVue bank holds 16 Unilever questions. The recurring themes:

• Tell me about yourself, and why this job at Unilever.
• Leading without formal authority: how you influenced others.
• Delivering disappointing news.
• Critical feedback you received and how you responded.
• Improving a process, and how you measured success.
• Prioritising under pressure, handling unclear goals, and a decision you made with data.
• Explain a complex topic simply, and something not on your CV.

Several of these ask how you measured something or what you learned. Unilever's versions often add that second half, so end every story with a number and a lesson.

How to handle the business case

Unilever says the business case asks you to "solve real-world problems using Unilever scenarios". You won't know the scenario in advance, but you can practise the shape of a good answer:

1. Restate the problem in one sentence, so the reviewer knows you understood it.
2. Break it down into two to four possible causes or options. For a sales problem: price, distribution, competition, consumer habits.
3. Say what you'd check for each, briefly.
4. Recommend one thing and say why, including a risk.
5. Say how you'd measure success. A metric and a time frame.

A 5-day plan

1. Day 1: research your function and three Unilever brands relevant to it. Write "why Unilever, why this function".
2. Day 2: write stories for influence without authority, disappointing news, feedback and process improvement, each ending with a number and a lesson.
3. Day 3: practise two business cases out loud using the five-step structure above.
4. Day 4: record every drill question. Watch back for clarity: a person will review this.
5. Day 5: check your setup and record when you're sharp, well before the deadline.

Related guides

• The most common HireVue questions
• HireVue sample answers
• HireVue games guide
• Pymetrics assessment guide
• Assessment guides by employer

Source notes

Application steps, the digital interview format, the business case description, the AI statement, the one-function rule and rolling recruitment come from Unilever's UK & Ireland Future Leaders Programme 2026 page. Interview themes come from forge's HireVue practice bank. Other countries' programmes may differ. forge is independent and not affiliated with Unilever or HireVue.

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